WHAT MAKES PEOPLE BUY. FOUR THINGS YOU MUST NOTE

Many people have asked me many times that: How do you know if a prospective client is ready to buy or will buy?

Many people have different opinion about this but i will not bother you with two many things, but let just outlines for you four inportant things or points that must be met in order for someone to be ready to buy from you.

The four POINTS are:

1. Problem or opportunity?

These are the only two things that matter. Without a clear problem in mind or an opportunity to achieve a great result, a prospect will never buy. You must ask the right questions to determine if a problem or opportunity exists.

Remenber that business is all about relationships.

2. Does the person know where the shoe pinches?

This comes down to determining if the person you are speaking with or speaking to  is the real buyer? Do they have decision making and buying authority? Is this an issue that they are tasked with fixing? If not, you’re not talking with the right person.

3. Is the buyer dissatisfied with the current rate of improvement?

Its one thing for a buyer to say they have a problem, they must also feel enough pain or discomfort in their current situation where they will commit to making a change. If they are not then it becomes your job to point out the problem and wake them up to the problem at hand.

4. Does the buyer trust you and believe you’re the best alternative they have?

The keyword here is Trust. Remenber that i said earlier that business is all about forming relationships. A buyer won’t buy from you because of your website or if you have a beautiful company name. They buy from you because they trust you and believe that you are the right person to help them get the results they are after.

These are the four POINTS that can  provide a great outline and starting point for you to ensure your conversations and meetings begin with the right direction and focus. Ulimately that you get sales easily.

As this article been of help to you? Let me hear from you by dropping your comments now.

Thanks.