THIS ONE MARKETING STRATEGY WILL MAKE YOU RICH!

This one marketing strategy will make you rich! Yes it will, but most small business owners like you is not taking full advantage of it) I want to share a strategy that has absolutely changed my life. And it is at the foundation of all that I do in marketing and in business.

This strategy is so simple, but yet very much overlooked, and misunderstood “marketing” strategy can do more for your business than perhaps anything else.

This strategy is something that you already know about, but you are probably misusing and under-
utilizing like most small business owners. What is this all important strategy and skill? Networking. Yes, “networking”.

Now, before you nail me because you think you already know how to “network”, let me ask you by offering the following test:

Do you think networking is about meeting people to get business? Then you are wrong.

Do you think networking is going to some business meetings and passing out your complimentary cards?You are wrong.

Do you think networking, yes does not bring in massive amounts of business? Then you are wrong again.

Let’s start out with what networking really is. It  is “the process of building relationships with the mutual desire and intent to connect to others”.

Meaning, it’s about building relationships.

It’s not about getting jobs. However, many jobs will naturally come from doing networking right. When networking is done right, both parties should understand that it is a mutually beneficial relationship. Too many people approach networking with the “gimme some jobs” attitude. And that my friend, is a very BIG MISTAKE!

So, how do you get it right?

#1: Become an Asset to Others Before They Become an Asset to You.

Look for ways to become an “asset to others before they become an asset to you”. Here’s how
that works. When you meet someone that may be a networking partner, instead of thinking about
how you can teach them about what you do, be thinking about how you can be an asset to them
first.

Be very interested in what they do, how they do it, their family life (without getting too personal), their hobbies, interests, etc. Practice asking as many questions with interest as you can think of.

Remember, people LOVE to talk about themselves! So, keep them talking about themselves as long as you possibly can, at thesame time looking for ways you can be an asset to them, their clients, their members, their
community, their kids, their pets, their networking group, their home, or whatever.

So, once they finally realize that they are doing all the talking, and you are doing all the listening,
something magical happens… They say “so what do you do?” I have so much about myself what about you?

Now, and only now are they ready to receive your valuable message. They are much more interested
now. Why? Because you showed interest in them.

#2: A Phrase you must Incorporate.

Now that you have their full attention, you want to keep your goal in mind. Remember, that you
want to be an asset to them. You have collected enough information to see how you can help them, but here’s the problem. If you just begin telling them how you can help them, another psychological trigger. Without realizing it, their emotion immediately says “There’s a catch. What is it?” And they won’t act.

Internally, we know that nothing is really “free” and if someone wants to help us, there IS a cost somewhere, somehow.

So, here’s what to do…

Let the person know that you have some ways that you can “help each other”. Now the networking person’s mind and emotions will be in alignment and they will be eager to take you up on that opportunity. After sharing what you do, hone in on one of the possible “become an asset” items.

“One way that we could help each other is…”

Example: Let’s say that they have a client list that is perfect for you. “I could give you some information that would be very helpful to your clients, and it would make you look really good. That would help you and of course as your clients learn about me, that can in turn help me as well”.

A mutually beneficial project that is a win-win-win.

You may not even go that far when you first meet someone. Instead, say “why don’t we meet over a snack and see how we can help each other?” They will say yes, and you follow with “great, when is the best time to contact you?”

Now you have PERMISSION to follow up!  It works.

So stop just going up to people and spilling out all the services you provide, but start listening intently for how you can “help each other” and you will find the “gold” in networking. Just as the scriptures puts it: "There is more happiness in giving than in receiving."

Now you have it, let me hear from you, can this be of help to you?